
PROSPERA
HOLDINGS


DR. GENE HERNDON
REAL ESTATE INVESTOR
As a highly experienced real estate investor with 30 years of industry expertise, I excel in property acquisition, renovation, and financial analysis. My strategic market analysis and effective property management consistently deliver high returns on investment.
My career began on the East Coast in 1994, straight out of high school, where I obtained licenses and practiced in Delaware, Pennsylvania, and Maryland. For the past 23 years, I have been a cornerstone of the Arizona real estate market. As a former co-owner of Century 21 Northwest, I led a team of 125 agents while consistently achieving top producer status. Additionally, I served as a senior stakeholder and manager in a mortgage company for over five years.
I implement a proactive and strategic approach to acquiring, developing, marketing, and managing properties. My investment strategy is built on calculated speculation, identifying risk-mitigated opportunities with significant growth potential. Through intensive post-acquisition management, I create substantial value and enhance marketability.
I possess comprehensive expertise across residential, commercial, office, and retail sectors, focusing on properties with robust asset bases, solid covenants, and attractive leases. My portfolio is designed to meet both short and long-term investment objectives. Over the years, I have successfully flipped numerous homes, showcasing my ability to drive profitability and growth in the real estate market.
My commitment to excellence and strategic vision ensures that every investment not only meets but exceeds expectations, making me a reliable partner for hard money lenders and vendors seeking high-performing real estate ventures.
Property Acquisition

Market Analysis

Renovation & Rehabilitation

Financial Analysis

Property Management

Negotiation

Core Competencies
Prospera Team
Dr. Gene Herndon
Chief Executive Officer

Shana Herndon
Chief Financial Officer

Joanna Merced
Executive Assistant

Joseph Merced
Project Manager

Aysia Pascascio
Aquisitions

Marissa Tadesse
Vendor Coordination

Alyssa
Analyst
